http://www.insomedesign.com insomedesign.com Fri, 26 Apr 2013 18:51:27 +0000 http://www.insomedesign.com en http://www.insomedesign.com/VIXI-NUI-SOCIAL http://www.insomedesign.com/following/insomedesign.com/VIXI-NUI-SOCIAL Fri, 26 Apr 2013 18:51:27 +0000 insomedesign.com 5493866 <img src="http://payload159.cargocollective.com/1/3/123338/5493866/vixi1.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5493866/vixi1_o.jpg" data-mid="29584584" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5493866/vixi2.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5493866/vixi2_o.jpg" data-mid="29584585" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5493866/vixi3.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5493866/vixi3_o.jpg" data-mid="29584587" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5493866/vixi5.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5493866/vixi5_o.jpg" data-mid="29584652" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5493866/vixi6.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5493866/vixi6_o.jpg" data-mid="29584781" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5493866/vixi4.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5493866/vixi4_o.jpg" data-mid="29584649" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5493866/vixi7.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5493866/vixi7_o.jpg" data-mid="29584782" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5493866/vixi8.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5493866/vixi8_o.jpg" data-mid="29584915" border="0" align="left"/> Blending social media and NUI technology to entertain and engage.I was fortunate enough to assist the Famous Group in fleshing out the technology, user experience, strategy & branding of their flagship product; Vixi. Vixi is a social media aggregator with a natural user interface layer, powered by Microsoft's Kinect technology. Used as an experiential service for multiple verticals, including sporting events, retail promotion, and more, Vixi pulls in data from Instagram, Twitter and Vine to visualize and amplify social media content relevant to a brand or event, and then creates a playful way for users to interact with, and contribute to the social media conversation through using the Kinect technology as a means of exploring the flow of content, sharing that content, and adding content to the experience themselves. Vixi has been leveraged at sporting events around the country s a means of connecting fans to their favorite teams. Clients include the Dallas Cowboys, New York Giants, and more. Blending social media and NUI technology to entertain and engage.I was fortunate enough to assist the Famous Group in fleshing out the technology, user experience,... http://www.insomedesign.com/TFG-REBRAND http://www.insomedesign.com/following/insomedesign.com/TFG-REBRAND Fri, 26 Apr 2013 02:49:28 +0000 insomedesign.com 5488386 <img src="http://payload159.cargocollective.com/1/3/123338/5488386/fg1.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5488386/fg1_o.jpg" data-mid="29557398" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5488386/fg2.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5488386/fg2_o.jpg" data-mid="29582353" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5488386/fg4.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5488386/fg4_o.jpg" data-mid="29582642" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5488386/fg5.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5488386/fg5_o.jpg" data-mid="29583229" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/123338/5488386/fg3.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload159.cargocollective.com/1/3/123338/5488386/fg3_o.jpg" data-mid="29582640" border="0" align="left"/>Stepping up to adaptive designRedesigning an agencies’ presence is no small task. Typically, we creatives are our own worst clients, and rebranding/repositioning an agency full of creatives can seem risky enough to paralyze. But when The Famous Group and Famous Interactive decided to merge their separate lines of business, and rebrand as a truly integrated agency, the charter was clear; Keep it understated, and let the work and the talent speak for itself. Laddering off the identity refresh, I designed a minimal, slightly mysterious visual system designed to elaborate on the tone of the new logo, and decided that a hybrid adaptive/responsive design solution was the best course to disseminate Famous’ presence on the web across multiple device types. Playing to the strengths of each device, the the user interface, content and layout all adapt to the gesture based behavior of tablets and mobile devices when the site is viewed from them. Beyond the excitement of the scope of the project, other highlights included defining how this new visual language would translate into motion, and designing complementary logo marks for Famous sub brands. Stepping up to adaptive designRedesigning an agencies’ presence is no small task. Typically, we creatives are our own worst clients, and rebranding/repositioning... http://www.insomedesign.com/CISCO-GSX http://www.insomedesign.com/following/insomedesign.com/CISCO-GSX Tue, 23 Apr 2013 22:24:29 +0000 insomedesign.com 5473228 <img src="http://payload158.cargocollective.com/1/3/123338/5473228/gsx1.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload158.cargocollective.com/1/3/123338/5473228/gsx1_o.jpg" data-mid="29470254" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/123338/5473228/gsx2.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload158.cargocollective.com/1/3/123338/5473228/gsx2_o.jpg" data-mid="29470255" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/123338/5473228/gsx3.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload158.cargocollective.com/1/3/123338/5473228/gsx3_o.jpg" data-mid="29470257" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/123338/5473228/gsx4.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload158.cargocollective.com/1/3/123338/5473228/gsx4_o.jpg" data-mid="29470258" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/123338/5473228/gsx5_640.jpg" width="640" height="390" width_o="1280" height_o="780" src_o="http://payload158.cargocollective.com/1/3/123338/5473228/gsx5_o.jpg" data-mid="29470261" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/123338/5473228/gsx6.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload158.cargocollective.com/1/3/123338/5473228/gsx6_o.jpg" data-mid="29471001" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/123338/5473228/gsx7.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload158.cargocollective.com/1/3/123338/5473228/gsx7_o.jpg" data-mid="29471013" border="0" align="left"/>Taking Cisco's Sales Message Across Platforms.The Cisco Global Sales Experience, or GSX, is an annual sales conference for the Cisco sales team. While working with the fine folks at JUXT, I was asked to contribute to the overall experience by crafting multiple solutions within the overall GSX transmedia event hub. First, using the talents of an acrobat/gymnast team, we filmed a series of vignettes where the gymnasts bodies would contort and combine to form beautiful visual metaphors that users could dynamically link and share with each other, as a form of personalized “thank you” for their hard work. Secondly, We created a series of 3d rendered micro-gestures, called “touts” that acted as a way for people to communicate through the GSX social media environment. Lastly, we created a gamification layer to the entire event, and crafted a set of illustrated badges that attendees could unlock through a series of interactions with the event, that would give them the chance to win prizes. These different social, gaming and motion graphics elements aided in making GSX a hit for the 7th year in a row, and led to the event being nominated for a EX event award. Taking Cisco's Sales Message Across Platforms.The Cisco Global Sales Experience, or GSX, is an annual sales conference for the Cisco sales team. While working... http://www.insomedesign.com/OCDC-OPENING-TITLES http://www.insomedesign.com/following/insomedesign.com/OCDC-OPENING-TITLES Mon, 05 Mar 2012 21:37:01 +0000 insomedesign.com 2944717 Opening titles for New Verb's OCDC.Titles for show about a rock band with Obsessive Compulsive Disorder. Built in illustrator/Cinema/After effects. Opening titles for New Verb's OCDC.Titles for show about a rock band with Obsessive Compulsive Disorder. Built in illustrator/Cinema/After effects. http://www.insomedesign.com/YDMD http://www.insomedesign.com/following/insomedesign.com/YDMD Tue, 17 Jan 2012 16:45:34 +0000 insomedesign.com 2626113 <img src="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd2_640.jpg" width="640" height="376" width_o="1597" height_o="938" src_o="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd2_o.jpg" data-mid="13289985" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd2_2.jpg" width="640" height="385" width_o="640" height_o="385" src_o="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd2_2_o.jpg" data-mid="13297891" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd_640.jpg" width="640" height="376" width_o="1597" height_o="938" src_o="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd_o.jpg" data-mid="13289984" border="0" align="left"/> LENDING A HAND ON TAKING AN 8-BIT HIT INTO CINEMA 4DI assisted/consulted Microsoft's BEET team on the 3D asset creation for the world of "Your Dungeon, My Dragon". Lending a bit of modelling, lighting, and general problem solving help to the process of taking an established 8-bit aesthetic and applying to the world of 3D. LENDING A HAND ON TAKING AN 8-BIT HIT INTO CINEMA 4DI assisted/consulted Microsoft's BEET team on the 3D asset creation for the world of "Your Dungeon, My Dragon".... http://www.insomedesign.com/GEARS-OF-WAR-3 http://www.insomedesign.com/following/insomedesign.com/GEARS-OF-WAR-3 Thu, 12 Jan 2012 20:14:14 +0000 insomedesign.com 2597597 <img src="http://payload14.cargocollective.com/1/3/123338/2597597/gears1_640.jpg" width="640" height="388" width_o="1085" height_o="657" src_o="http://payload14.cargocollective.com/1/3/123338/2597597/gears1_o.jpg" data-mid="13132369" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/123338/2597597/gears2_640.jpg" width="640" height="388" width_o="1085" height_o="657" src_o="http://payload14.cargocollective.com/1/3/123338/2597597/gears2_o.jpg" data-mid="13132370" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/123338/2597597/gowTab.jpg" width="640" height="387" width_o="640" height_o="387" src_o="http://payload14.cargocollective.com/1/3/123338/2597597/gowTab_o.jpg" data-mid="15568863" border="0" align="left"/>A cross device solution powered by Xbox LiveA campaign that can unfold intelligently across devices including mobile, tablet, Xbox, online and offline. Incentivize users to follow the journey through the process of unlocking in-game and avatar based goodies, and socially spread progress and conversation throughout. A cross device solution powered by Xbox LiveA campaign that can unfold intelligently across devices including mobile, tablet, Xbox, online and offline. Incentivize... http://www.insomedesign.com/MyLincolnTouch http://www.insomedesign.com/following/insomedesign.com/MyLincolnTouch Thu, 12 Jan 2012 19:29:27 +0000 insomedesign.com 2597378 <img src="http://payload14.cargocollective.com/1/3/123338/2597378/MyLicolnTouch_640.jpg" width="640" height="459" width_o="1171" height_o="840" src_o="http://payload14.cargocollective.com/1/3/123338/2597378/MyLicolnTouch_o.jpg" data-mid="13131393" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/123338/2597378/MyLicolnTouch2_640.jpg" width="640" height="459" width_o="1171" height_o="840" src_o="http://payload14.cargocollective.com/1/3/123338/2597378/MyLicolnTouch2_o.jpg" data-mid="13131395" border="0" align="left"/> Rolling out the red carpet.A Microsite for the launch of the MyLincolnTouch hardware/software for Ford/Lincoln Rolling out the red carpet.A Microsite for the launch of the MyLincolnTouch hardware/software for Ford/Lincoln http://www.insomedesign.com/SCIV-MICROSITE http://www.insomedesign.com/following/insomedesign.com/SCIV-MICROSITE Tue, 16 Aug 2011 00:26:17 +0000 insomedesign.com 1867759 <img src="http://payload.cargocollective.com/1/3/123338/1867759/soul1_640.jpg" width="640" height="305" width_o="1572" height_o="748" src_o="http://payload.cargocollective.com/1/3/123338/1867759/soul1_o.jpg" data-mid="9238999" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/123338/1867759/soul2_640.jpg" width="640" height="305" width_o="1572" height_o="748" src_o="http://payload.cargocollective.com/1/3/123338/1867759/soul2_o.jpg" data-mid="9239001" border="0" align="left"/>A flash-based character exploration. This project was for the xbox.com property. I was able to leverage video assets seamlessly with a parallaxing character selector to create a fun way to learn about the multitude of new characters in this specific release of the Soul Caliber franchise. A flash-based character exploration. This project was for the xbox.com property. I was able to leverage video assets seamlessly with a parallaxing character... http://www.insomedesign.com/The-Signal-Fire http://www.insomedesign.com/following/insomedesign.com/The-Signal-Fire Tue, 16 Aug 2011 00:18:39 +0000 insomedesign.com 1867748 <img src="http://payload.cargocollective.com/1/3/123338/1867748/signal_640.jpg" width="640" height="413" width_o="800" height_o="516" src_o="http://payload.cargocollective.com/1/3/123338/1867748/signal_o.jpg" data-mid="9238869" border="0" align="left"/> Album art for The Signal Fire's 2009 release. Album art for The Signal Fire's 2009 release. http://www.insomedesign.com/TWITTER-SOCIAL http://www.insomedesign.com/following/insomedesign.com/TWITTER-SOCIAL Tue, 16 Aug 2011 00:16:20 +0000 insomedesign.com 1713892 <img src="http://payload.cargocollective.com/1/3/123338/1713892/harry1_640.jpg" width="640" height="451" width_o="1360" height_o="959" src_o="http://payload.cargocollective.com/1/3/123338/1713892/harry1_o.jpg" data-mid="9263249" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/123338/1713892/harry2_640.jpg" width="640" height="451" width_o="1360" height_o="959" src_o="http://payload.cargocollective.com/1/3/123338/1713892/harry2_o.jpg" data-mid="9263164" border="0" align="left"/>Twitter as top down, chat enabled gaming client.With Twitter's explosion in popularity, it was an obvious choice for use an as engine of brand engagement. I looked at multiple ways in which the social engine could be used as a sandbox to bring brands and their audiences together in meaningful ways, one of which was the Twitter Social. The experience was more of a scalable, multi-user platform, that could be used as a gaming, chat, or community foundation upon which brands could build their experiences. The basic idea is that each user who enters the experience logs into Twitter, and is given an avatar of sorts to communicate and play with other users online. Real time chat and status updates could be sent from and experience where brands could set the engagement as best fit their product, and could deliver rich content in an arena that allowed two-way communication between the brand and users, and between the users themselves. Twitter as top down, chat enabled gaming client.With Twitter's explosion in popularity, it was an obvious choice for use an as engine of brand engagement. I looked...