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	<title>insomedesign.com</title>
	<link>http://www.insomedesign.com</link>
	<description>insomedesign.com</description>
	<pubDate>Tue, 17 Jan 2012 22:45:34 +0000</pubDate>
	<generator>http://www.insomedesign.com</generator>
	<language>en</language>
	
		
	<item>
		<title>YDMD </title>
		<link>http://www.insomedesign.com/YDMD</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/YDMD</comments>
		<pubDate>Tue, 17 Jan 2012 22:45:34 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[3D modelling/lighting Consultation,]]></category>

		<guid isPermaLink="false">2626113</guid>
		<description>&#60;img src="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd2_640.jpg" border="0" width="640" height="375" width_o="1597" height_o="938" src_o="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd2_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd2_2.jpg" border="0" width="640" height="385" width_o="640" height_o="385" src_o="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd2_2_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd_640.jpg" border="0" width="640" height="375" width_o="1597" height_o="938" src_o="http://payload16.cargocollective.com/1/3/123338/2626113/ydmd_o.jpg" align="left" /&#62; 
LENDING A HAND ON TAKING AN 8-BIT HIT INTO CINEMA 4DI assisted/consulted Microsoft's BEET team on the 3D asset creation for the world of "Your Dungeon, My Dragon". Lending a bit of modelling, lighting, and general problem solving help to the process of taking an established 8-bit aesthetic and applying to the world of 3D. </description>
		<wfw:commentRss></wfw:commentRss>

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		<title>Gears Of War 3 </title>
		<link>http://www.insomedesign.com/Gears-Of-War-3</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/Gears-Of-War-3</comments>
		<pubDate>Fri, 13 Jan 2012 02:14:14 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[creative direction, concepting]]></category>

		<guid isPermaLink="false">2597597</guid>
		<description>&#60;img src="http://payload14.cargocollective.com/1/3/123338/2597597/gears1_640.jpg" border="0" width="640" height="387" width_o="1085" height_o="657" src_o="http://payload14.cargocollective.com/1/3/123338/2597597/gears1_o.jpg" align="left" /&#62; &#60;img src="http://payload14.cargocollective.com/1/3/123338/2597597/gears2_640.jpg" border="0" width="640" height="387" width_o="1085" height_o="657" src_o="http://payload14.cargocollective.com/1/3/123338/2597597/gears2_o.jpg" align="left" /&#62; &#60;img src="http://payload14.cargocollective.com/1/3/123338/2597597/gears3_640.jpg" border="0" width="640" height="387" width_o="1085" height_o="657" src_o="http://payload14.cargocollective.com/1/3/123338/2597597/gears3_o.jpg" align="left" /&#62; 
A cross device solution powered by Xbox LiveA campaign that can unfold intelligently across devices, and incentivize users to follow the journey, through the process of unlocking in-game and avatar based goodies.</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>MyLincolnTouch</title>
		<link>http://www.insomedesign.com/MyLincolnTouch</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/MyLincolnTouch</comments>
		<pubDate>Fri, 13 Jan 2012 01:29:27 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[Art Direction, Design,]]></category>

		<guid isPermaLink="false">2597378</guid>
		<description>&#60;img src="http://payload14.cargocollective.com/1/3/123338/2597378/MyLicolnTouch_640.jpg" border="0" width="640" height="459" width_o="1171" height_o="840" src_o="http://payload14.cargocollective.com/1/3/123338/2597378/MyLicolnTouch_o.jpg" align="left" /&#62; &#60;img src="http://payload14.cargocollective.com/1/3/123338/2597378/MyLicolnTouch2_640.jpg" border="0" width="640" height="459" width_o="1171" height_o="840" src_o="http://payload14.cargocollective.com/1/3/123338/2597378/MyLicolnTouch2_o.jpg" align="left" /&#62; 
Rolling out  the red carpet.A Microsite for the launch of the MyLincolnTouch hardware/software for Ford/Lincoln</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>SCIV MICROSITE</title>
		<link>http://www.insomedesign.com/SCIV-MICROSITE</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/SCIV-MICROSITE</comments>
		<pubDate>Tue, 16 Aug 2011 05:26:17 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[graphic design, art direction]]></category>

		<guid isPermaLink="false">1867759</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123338/1867759/soul1_640.jpg" border="0" width="640" height="304" width_o="1572" height_o="748" src_o="http://payload.cargocollective.com/1/3/123338/1867759/soul1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123338/1867759/soul2_640.jpg" border="0" width="640" height="304" width_o="1572" height_o="748" src_o="http://payload.cargocollective.com/1/3/123338/1867759/soul2_o.jpg" align="left" /&#62; A flash-based character exploration.
This project was for the xbox.com property. I was able to leverage video assets seamlessly with a parallaxing character selector to create a fun way to learn about the multitude of new characters in this specific release of the Soul Caliber franchise. </description>
		<wfw:commentRss></wfw:commentRss>

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		<title>The Signal Fire</title>
		<link>http://www.insomedesign.com/The-Signal-Fire</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/The-Signal-Fire</comments>
		<pubDate>Tue, 16 Aug 2011 05:18:39 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[graphic design, art direction]]></category>

		<guid isPermaLink="false">1867748</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123338/1867748/signal_640.jpg" border="0" width="640" height="412" width_o="800" height_o="516" src_o="http://payload.cargocollective.com/1/3/123338/1867748/signal_o.jpg" align="left" /&#62; 
Album art for The Signal Fire's 2009 release.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>TWITTER SOCIAL</title>
		<link>http://www.insomedesign.com/TWITTER-SOCIAL</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/TWITTER-SOCIAL</comments>
		<pubDate>Tue, 16 Aug 2011 05:16:20 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[creative / art direction]]></category>

		<guid isPermaLink="false">1713892</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123338/1713892/harry1_640.jpg" border="0" width="640" height="451" width_o="1360" height_o="959" src_o="http://payload.cargocollective.com/1/3/123338/1713892/harry1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123338/1713892/harry2_640.jpg" border="0" width="640" height="451" width_o="1360" height_o="959" src_o="http://payload.cargocollective.com/1/3/123338/1713892/harry2_o.jpg" align="left" /&#62; Twitter as top down, chat enabled gaming client.With Twitter's explosion in popularity, it was an obvious choice for use an as engine of brand engagement. I looked at multiple ways in which the social engine could be used as a sandbox to bring brands and their audiences together in meaningful ways, one of which was the
 Twitter Social. 

The experience was more of a scalable, multi-user platform, that could be used as a gaming, chat, or community foundation upon which brands could build their experiences.  
The basic idea is that each user who enters the experience logs into Twitter, and is given an avatar of sorts to communicate and play with other users online. Real time chat and status updates could be sent from and experience where brands could set the engagement as best fit their product, and could deliver rich content in an arena that allowed two-way communication between the brand and users, and between the users themselves.  
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>THE FUNERAL MARCH</title>
		<link>http://www.insomedesign.com/THE-FUNERAL-MARCH</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/THE-FUNERAL-MARCH</comments>
		<pubDate>Tue, 16 Aug 2011 05:15:54 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[graphic design, art direction]]></category>

		<guid isPermaLink="false">1867734</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123338/1867734/funeral3_640.jpg" border="0" width="640" height="320" width_o="1200" height_o="600" src_o="http://payload.cargocollective.com/1/3/123338/1867734/funeral3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123338/1867734/funeral1_640.jpg" border="0" width="640" height="320" width_o="1200" height_o="600" src_o="http://payload.cargocollective.com/1/3/123338/1867734/funeral1_o.jpg" align="left" /&#62; Album art from the 2009 album.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>3 screen ad solution</title>
		<link>http://www.insomedesign.com/3-screen-ad-solution</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/3-screen-ad-solution</comments>
		<pubDate>Sun, 31 Jul 2011 03:13:50 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[creative / art direction]]></category>

		<guid isPermaLink="false">1800489</guid>
		<description></description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>IAB FILMSTRIP</title>
		<link>http://www.insomedesign.com/IAB-FILMSTRIP</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/IAB-FILMSTRIP</comments>
		<pubDate>Sun, 31 Jul 2011 02:56:33 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[art direction]]></category>

		<guid isPermaLink="false">1800462</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123338/1800462/film1_640.jpg" border="0" width="640" height="400" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/3/123338/1800462/film1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123338/1800462/film2_640.jpg" border="0" width="640" height="400" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/3/123338/1800462/film2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123338/1800462/film3_640.jpg" border="0" width="640" height="400" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/3/123338/1800462/film3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123338/1800462/film4_640.jpg" border="0" width="640" height="400" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/3/123338/1800462/film4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123338/1800462/film5_640.jpg" border="0" width="640" height="400" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/3/123338/1800462/film5_o.jpg" align="left" /&#62; An intent based, crossing channel, ad sequencing productCreative and art direction for the IAB award winning "Filmstrip" format. This placement was selected by the IAB to become a next generation standard for online advertising; being propagated across the industry as a new way to guide users through the purchasing funnel inside of a single unit.  
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>XBOX.COM SITE REFRESH</title>
		<link>http://www.insomedesign.com/XBOX-COM-SITE-REFRESH</link>
		<comments>http://www.insomedesign.com/following/insomedesign.com/XBOX-COM-SITE-REFRESH</comments>
		<pubDate>Sun, 31 Jul 2011 02:55:24 +0000</pubDate>

		<dc:creator>insomedesign.com</dc:creator>
		
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">1800456</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/3/123338/1800456/xbox2.jpg" border="0" width="640" height="637" width_o="640" height_o="637" src_o="http://payload.cargocollective.com/1/3/123338/1800456/xbox2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123338/1800456/xbox1.jpg" border="0" width="640" height="637" width_o="640" height_o="637" src_o="http://payload.cargocollective.com/1/3/123338/1800456/xbox1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/3/123338/1800456/xbox3.jpg" border="0" width="640" height="637" width_o="640" height_o="637" src_o="http://payload.cargocollective.com/1/3/123338/1800456/xbox3_o.jpg" align="left" /&#62; Lending a hand to xbox.com. Homepage takeovers, Game Launches, Micro-sites, and general layout updates were needed for the 08' refresh of Xbox.com.  I was brought in to refresh layouts of outlying pages towards the newly established redesign specs. Also, I was tasked with working on Flash-based micro-sites for game launches, and special Xbox Live events.</description>
		<wfw:commentRss></wfw:commentRss>

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